Burger King Expands in China
Miami-based Burger King will open 1,000 restaurants in China over the next five to seven years, according to The Miami Herald. The expansion is a joint venture with the Kurdoglu family, which runs 450 Burger King restaurants in Turkey and Cartesian Capital Group. There are currently 63 Burger King restaurants in China compared with over 1,400 McDonald’s restaurants in the country.
Burger King is also opening hundreds of new locations in Brazil and Russia. The article notes that in the past year 80 percent of Burger King’s new stores opened in Europe, the Middle East and Africa.
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Burger King was taken private by 3G Capital in late 2010. As part of its overhaul, the company is focusing on modernizing restaurants. It recently launched its biggest menu expansion, which includes healthier and trendier selections.
Last Updated on June 27, 2012 by Ramin Seddiq