Euclid Analytics offers bricks and mortar retailers an innovative way to measure shopper behavior. Using Wi-Fi networks, Euclid sensors record pings emitted from Wi-Fi enabled smartphones to measure information such as the number of shoppers that walk into a store, the duration of a shopper’s visit and which other stores the shopper frequents. The data is compiled and organized at Amazon Web Services and forwarded to the subscribing retailer.

To protect the privacy of shoppers, Euclid scrambles the MAC address of the smartphones using a one-way hashing algorithm. Furthermore, notices posted at participating retail stores inform shoppers of the presence of the measuring device and provide a web address where a shopper can opt out from the program.
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According to the Euclid Analytics, about 40-70 percent of shoppers carry Wi-Fi enabled smartphones. Such measuring tools bring bricks and mortar retail one step closer to measuring consumer behavior as effectively as online shopping tracking methods.

Last Updated on January 23, 2013 by Ramin Seddiq