Google is planning to establish stand-alone retail stores in the U.S., according to 9to5. The company wants to give its customers the opportunity to try out products such as Google Nexus, Chrome and Glass before buying them. Furthermore, by building Google stores, the company can market its brand and its products directly to consumers without having to go through an intermediary.

According to the report, Google currently has Chrome sub-stores located within Best Buys and PCWorld/Dixon’s (U.K.). However, even though the sales staff at these sub-stores are Google trained, the transactions are conducted by the host stores. Google is hiring personnel to develop point of sale systems apparently for the upcoming Google stores.
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Apple and Microsoft currently have company stores throughout the U.S. and in other countries. Apple CEO Tim Cook recently underscored the importance the company’s retail stores calling them the face of the company and affirming that retail stores have given Apple a competitive advantage. Apple intends to move 20 of its current stores into bigger spaces this year, according to 9to5.

Last Updated on February 18, 2013 by Ramin Seddiq