Annual U.S. sales of Greek-style yogurt have risen from $60 million to $1.5 billion over the past five years, according to Shopping Centers Today (SCT). Sales of Greek-style yogurt now account for 21 percent of yogurt sales – up from 1.5 percent in 2006, according to business insider.

Chobani, the top selling U.S. yogurt brand as of 2011 is using bricks-and-mortar to tap further into the increased demand. Last August, the company opened its first yogurt bar in New York’s SoHo district. The 500sf store charges between $3.75 and $4.25 for a six-ounce serving, according to the SCT article. Dannon (of Paris-based Groupe Danone) also opened a store in New York shortly before Chobani SoHo. The Yougurt Culture Company is also a 500sf store located at 125 Park Avenue.
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Chobani SoHo (Photo: Serious Eats)

Last Updated on February 25, 2013 by Ramin Seddiq