McDonald’s: Switch to Fresh Beef Proves Rewarding
One year after switching to fresh beef in its quarter-pound burgers, McDonald’s has gained market share in the “informal eating out” category for the first time in five years, according to Business Insider (citing a company report). The change from frozen to fresh beef, coupled with the quarter-pounder’s inclusion in promotions, led to a 30 percent spike in sales of quarter pound burgers on average over the past 12 months. In the first quarter of 2019, McDonald’s sold 40 million more quarter-pound burgers than in the first quarter of 2018.
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Last Updated on June 24, 2019 by Ramin Seddiq