Walmart wants to drive more sales of higher-margin items such as apparel, according to CNBC. As such, it is designing stores that highlight general merchandise and it has partnered with companies like Reebok, BCBG Paris, Gap and Justice to expand its offerings in discretionary categories.

In recent years, about 32 percent of Walmart’s U.S. net sales have come from general merchandise, according to CNBC (citing company filings) and in the most recent quarter, this percentage dropped to 28. At Target (Walmart’s competitor) 54 percent of sales come from general merchandise, according to the report (citing Target’s most recent annual report).

Last Updated on June 12, 2022 by Ramin Seddiq